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  • The Little Girl from the 1981 LEGO Ad is All Grown Up, and She’s Got Something to Say

    Théorie du genre, hein ? J'ai pas tout lu, mais je crois que j'ai compris l'idée essentielle : "The news van kit struck her as really quite different. She does not have children, so the change in LEGOs represented by the Friends line was startling: “In 1981,” explains Giordano, “LEGOs were ‘Universal Building Sets’ and that’s exactly what they were…for boys and girls. Toys are supposed to foster creativity. But nowadays, it seems that a lot more toys already have messages built into them before a child even opens the pink or blue package. In 1981, LEGOs were simple and gender-neutral, and the creativity of the child produced the message. In 2014, it’s the reverse: the toy delivers a message to the child, and this message is weirdly about gender.”"

    Thu 13 Feb 2014 12:33:30 PM CET - permalink -
    - - - http://www.womenyoushouldknow.net/little-girl-1981-lego-ad-grown-shes-got-something-say/
    genre jouets sexisme
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