The Little Girl from the 1981 LEGO Ad is All Grown Up, and Sheâs Got Something to Say
ThĂ©orie du genre, hein ? J'ai pas tout lu, mais je crois que j'ai compris l'idĂ©e essentielle : "The news van kit struck her as really quite different. She does not have children, so the change in LEGOs represented by the Friends line was startling: âIn 1981,â explains Giordano, âLEGOs were âUniversal Building Setsâ and thatâs exactly what they wereâŠfor boys and girls. Toys are supposed to foster creativity. But nowadays, it seems that a lot more toys already have messages built into them before a child even opens the pink or blue package. In 1981, LEGOs were simple and gender-neutral, and the creativity of the child produced the message. In 2014, itâs the reverse: the toy delivers a message to the child, and this message is weirdly about gender.â"
2014-02-13 - permalink -
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http://www.womenyoushouldknow.net/little-girl-1981-lego-ad-grown-shes-got-something-say/